Retail & E-commerce Standards

Interactive rotating product view

Security protocol for online card transactions

Comparing two versions to determine better performer

Bank processing card payments for merchants

Method assigning costs based on activities

Average number of times user sees ad

Number of times ad is displayed

Number of unique users seeing ad

Security feature verifying billing address

Earning commission by promoting products

Value of recurring revenue normalized to one year

Software intermediary allowing applications to communicate

Number of different product categories

Number of choices within product category

Technology overlaying digital content on real world

Subscription renewing without manual action

Average amount spent per order

Revenue from paying customers only

Revenue generated per user over period

Average price at which product sells

Average value of each transaction

Order for unavailable product to be fulfilled later

Most popular or purchased items

Percentage of visitors leaving without interaction

Extent to which consumers recognize brand

Commercial value derived from brand perception

Trail showing user location on site

Transactions between businesses

Transactions between business and individual consumers

Payment option allowing deferred payment

Promotional offer for free or discounted item

Promotional offering free item with purchase

Prompt encouraging user to take action

Security code on payment card

User leaving without completing purchase

Treating product categories as business units

Reversal of credit card transaction

Steps to complete purchase

Discounted sale to clear inventory

Ratio of clicks to impressions

Final sale of discontinued items

Analyzing behavior of customer groups over time

Transactions where consumers sell to businesses

Transactions between individual consumers

Moving content panels

Percentage of visitors who complete desired action

Process of increasing conversion percentage

Shared advertising costs between parties

Cost to acquire one customer

Amount paid for each click in advertising

Cost per user engagement with ad

Cost to acquire app installation

Cost to acquire qualified lead

Cost per thousand impressions

Commission paid per completed sale

Cost per unique visitor acquisition

Cost per video view

Direct costs of producing goods sold

Unloading and immediately loading for delivery

Suggesting complementary products

Total cost of acquiring new customer

Percentage of customers who stop buying

Measure of ease of customer experience

Predicted net profit from customer relationship

Technology for managing company interactions with customers

Measure of customer satisfaction with product or service

Dividing customers into groups with common characteristics

Inventory unlikely to sell

System for organizing and distributing digital media assets

Electronic payment method storing card information

Brand selling directly to consumers without intermediaries

Automated set of emails sent on schedule

Fulfillment method where retailer doesn't stock inventory

Time customer spends in store or on site

Measure of operating performance

Optimal order quantity minimizing costs

Computer-to-computer exchange of business documents

Computerized system for processing sales transactions

Ability to successfully deliver emails

Percentage of recipients opening email

Company providing email marketing services

Integrated software managing business processes

International barcode standard for product identification

Percentage leaving from specific page

Faster checkout using saved information

Filtering system for narrowing search results

Collection of preferred items

Anxiety about missing opportunities

Tool recommending product size

Limited-time promotional sale

Number of people entering store

Company managing entire supply chain

Limited-time access to product or service

Basic version free with paid premium features

Products commonly purchased together

Amazon service storing and shipping seller products

Seller handles own storage and shipping

Using game mechanics to engage customers

Unbranded products sold at lower prices

Unique identifier for trade items developed by GS1

Gross profit as percentage of revenue

Inventory profitability metric

Total sales value before deductions

Total value of merchandise sold over period

Revenue minus cost of goods sold

Revenue retained before expansion

Purchasing without creating account

Email permanently undeliverable

Large prominent banner image

Rotating display of images

Enlarging product images for detail

Marketing using influential people

Difference between cost and original retail price

Payment divided into scheduled portions

Unique numeric commercial book identifier

System tracking inventory levels and movements

Inventory becoming outdated or unsellable

Loss of inventory from theft or damage

Inventory loss from deterioration

Bank issuing payment cards to consumers

Alternative term for Units Per Transaction

Inventory strategy receiving goods only as needed

Assembling individual items into ready-to-ship sets

Standalone page designed for specific campaign

Process of developing relationships with leads

Total revenue business expects from customer

Currency earned through purchases

Rewards program encouraging repeat purchases

Level within loyalty program

Actual markup after markdowns

Price manufacturer recommends for retail

Number of items in shopping basket

Money suppliers give retailers for marketing

Lead deemed likely to become customer

Process of creating uniform set of data on customers and products

Large dropdown menu displaying many options

Bank account accepting card payments

Small cart preview without leaving page

Lowest price retailer can advertise product

Smallest quantity supplier will sell

Portable device accepting payments via mobile technology

Dialog box overlaying content

Predictable revenue generated each month

Fulfilling orders from multiple sales channels

Testing multiple variables simultaneously

GMV after returns and cancellations

Revenue minus all expenses

Customer loyalty and satisfaction metric

Revenue retained from existing customers

Recently added products

Streamlined single-step purchase process

Digital system tracking orders and inventory

Company designing and manufacturing products

Company producing parts for another company

Unavailability of product for purchase

Excess inventory being sold at discount

Total number of pages viewed

Approval of payment transaction

Security standards for card payment processing

Unauthorized use of payment information

Service authorizing online payments

Company facilitating electronic payments

Transfer of funds from customer to merchant

Replacing card data with unique identifier

Tailoring content to individual preferences

Visual diagram of product placement

Place where customer executes payment for goods or services

Order placed before product availability

Reduction in selling price of merchandise

Amount added to cost to determine selling price

Products manufactured for exclusive retailer brand

Variety of products offered for sale

Label highlighting product attribute

Offering multiple products together as package

Feature comparing multiple products

Page displaying comprehensive product information

Replacing returned item with different one

System managing product data for multiple channels

Process of managing product from inception through disposal

Page showing multiple products in category

Lead having experienced product value

Personalized product suggestions

Process of customers sending back purchases

Customer opinions and ratings

Difference between selling price and cost

Customer inquiries and responses about products

Pop-up showing product details without leaving page

Customer segmentation model

Products customer previously browsed

Price supplier suggests retailers charge

Automatic regular charges

Encouraging customers to refer others

Repayment of money to customer

Items similar or complementary to viewed product

Charge for processing returned item

Permission to return product

Revenue generated per dollar spent on advertising

Profitability relative to total assets

Measure of profitability of investment

Revenue attributed to marketing efforts

Sending unsold inventory back to supplier

Average revenue generated per website visitor

Sharing revenue between parties

Benefits given for customer loyalty

Software automating sales tasks and processes

Path customers take from awareness to purchase

Potential customer showing interest

Visual representation of sales process stages

Qualified potential customer

Lead ready for direct sales follow-up

Limited availability driving demand

Amazon program where sellers fulfill Prime orders

Brand's advertising compared to competitors

Portion of customer spending on brand

Virtual basket holding items for purchase

Function allowing users to search website

Ability to retain visitors over time

Guide helping customers choose correct size

Fee charged to place product on retail shelves

Influence of others on purchasing decisions

Email temporarily undeliverable

System identifying unwanted emails

Numerical or visual product evaluation

Header remaining visible while scrolling

Unique identifier for each distinct product and service

Retailer's own branded products

Account balance for future purchases

Recurring payment for ongoing product or service

Alternative term for recommended retail price

Management of goods and services flow

Outsourced logistics and fulfillment services

Small pop-up providing information

First brand consumers think of in category

Platform for managing shipping and logistics

Items currently popular

Separating bundled products to sell individually

Number of distinct individuals visiting site

Average number of items per transaction

Barcode symbology widely used for tracking trade items in stores

Percentage opting out of email list

Encouraging purchase of higher-value item

Creating time pressure to encourage action

Degree of user interaction with content

Overall experience of person using website or app

Content created by users rather than brands

Visual elements enabling user interaction

Period of user activity on website

Services beyond basic logistics

Premium customer tier with special benefits

Number of new users each user brings

Simulated digital environment

Digital feature allowing customers to preview products

Presentation of products to stimulate interest

Software managing warehouse operations

Generic products rebranded by retailers

Saved list of desired products

Informal communication about products