Retail & E-commerce
360-Degree View

Interactive rotating product view

360_View
Retail & E-commerce
3D Secure

Security protocol for online card transactions

3DS
Retail & E-commerce
A/B Testing

Comparing two versions to determine better performer

A_B_Test
Retail & E-commerce
Acquiring Bank

Bank processing card payments for merchants

Acquirer
Retail & E-commerce
Activity Based Costing

Method assigning costs based on activities

ABC
Retail & E-commerce
Ad Frequency

Average number of times user sees ad

Frequency
Retail & E-commerce
Ad Impressions

Number of times ad is displayed

Impressions
Retail & E-commerce
Ad Reach

Number of unique users seeing ad

Reach
Retail & E-commerce
Address Verification System

Security feature verifying billing address

AVS
Retail & E-commerce
Affiliate Marketing

Earning commission by promoting products

Affiliate
Retail & E-commerce
Annual Recurring Revenue

Value of recurring revenue normalized to one year

ARR
Retail & E-commerce
Application Programming Interface

Software intermediary allowing applications to communicate

API
Retail & E-commerce
Assortment Breadth

Number of different product categories

Breadth
Retail & E-commerce
Assortment Depth

Number of choices within product category

Depth
Retail & E-commerce
Augmented Reality

Technology overlaying digital content on real world

AR
Retail & E-commerce
Automatic Renewal

Subscription renewing without manual action

Auto_Renew
Retail & E-commerce
Average Order Value

Average amount spent per order

AOV
Retail & E-commerce
Average Revenue Per Paying User

Revenue from paying customers only

ARPPU
Retail & E-commerce
Average Revenue Per User

Revenue generated per user over period

ARPU
Retail & E-commerce
Average Selling Price

Average price at which product sells

ASP
Retail & E-commerce
Average Transaction Value

Average value of each transaction

ATV
Retail & E-commerce
Backorder

Order for unavailable product to be fulfilled later

Backorder
Retail & E-commerce
Bestselling Products

Most popular or purchased items

Bestseller
Retail & E-commerce
Bounce Rate

Percentage of visitors leaving without interaction

Bounce_Rate
Retail & E-commerce
Brand Awareness

Extent to which consumers recognize brand

Brand_Awareness
Retail & E-commerce
Brand Equity

Commercial value derived from brand perception

Brand_Equity
Retail & E-commerce
Breadcrumb Navigation

Trail showing user location on site

Breadcrumbs
Retail & E-commerce
Business to Business

Transactions between businesses

B2B
Retail & E-commerce
Business to Consumer

Transactions between business and individual consumers

B2C
Retail & E-commerce
Buy Now Pay Later

Payment option allowing deferred payment

BNPL
Retail & E-commerce
Buy One Get One

Promotional offer for free or discounted item

BOGO
Retail & E-commerce
Buy One Get One Free

Promotional offering free item with purchase

BOGOF
Retail & E-commerce
Call to Action

Prompt encouraging user to take action

CTA
Retail & E-commerce
Card Verification Value

Security code on payment card

CVV
Retail & E-commerce
Cart Abandonment

User leaving without completing purchase

Cart_Abandonment
Retail & E-commerce
Category Management

Treating product categories as business units

Category
Retail & E-commerce
Chargeback

Reversal of credit card transaction

Chargeback
Retail & E-commerce
Checkout Process

Steps to complete purchase

Checkout
Retail & E-commerce
Clearance Sale

Discounted sale to clear inventory

Clearance
Retail & E-commerce
Click-Through Rate

Ratio of clicks to impressions

CTR
Retail & E-commerce
Closeout Sale

Final sale of discontinued items

Closeout
Retail & E-commerce
Cohort Analysis

Analyzing behavior of customer groups over time

Cohort
Retail & E-commerce
Consumer to Business

Transactions where consumers sell to businesses

C2B
Retail & E-commerce
Consumer to Consumer

Transactions between individual consumers

C2C
Retail & E-commerce
Content Slider

Moving content panels

Slider
Retail & E-commerce
Conversion Rate

Percentage of visitors who complete desired action

CR
Retail & E-commerce
Conversion Rate Optimization

Process of increasing conversion percentage

CRO
Retail & E-commerce
Cooperative Advertising

Shared advertising costs between parties

Co_op
Retail & E-commerce
Cost Per Acquisition

Cost to acquire one customer

CPA
Retail & E-commerce
Cost Per Click

Amount paid for each click in advertising

CPC
Retail & E-commerce
Cost Per Engagement

Cost per user engagement with ad

CPE
Retail & E-commerce
Cost Per Install

Cost to acquire app installation

CPI
Retail & E-commerce
Cost Per Lead

Cost to acquire qualified lead

CPL
Retail & E-commerce
Cost Per Mille

Cost per thousand impressions

CPM
Retail & E-commerce
Cost Per Sale

Commission paid per completed sale

CPS
Retail & E-commerce
Cost Per Unique Visitor

Cost per unique visitor acquisition

CPUV
Retail & E-commerce
Cost Per View

Cost per video view

CPV
Retail & E-commerce
Cost of Goods Sold

Direct costs of producing goods sold

COGS
Retail & E-commerce
Cross-Docking

Unloading and immediately loading for delivery

Cross_Dock
Retail & E-commerce
Cross-Selling

Suggesting complementary products

Cross_Sell
Retail & E-commerce
Customer Acquisition Cost

Total cost of acquiring new customer

CAC
Retail & E-commerce
Customer Churn Rate

Percentage of customers who stop buying

Churn
Retail & E-commerce
Customer Effort Score

Measure of ease of customer experience

CES
Retail & E-commerce
Customer Lifetime Value

Predicted net profit from customer relationship

CLV
Retail & E-commerce
Customer Relationship Management

Technology for managing company interactions with customers

CRM
Retail & E-commerce
Customer Satisfaction Score

Measure of customer satisfaction with product or service

CSAT
Retail & E-commerce
Customer Segmentation

Dividing customers into groups with common characteristics

Segmentation
Retail & E-commerce
Dead Stock

Inventory unlikely to sell

Dead_Stock
Retail & E-commerce
Digital Asset Management

System for organizing and distributing digital media assets

DAM
Retail & E-commerce
Digital Wallet

Electronic payment method storing card information

Wallet
Retail & E-commerce
Direct to Consumer

Brand selling directly to consumers without intermediaries

D2C
Retail & E-commerce
Drip Campaign

Automated set of emails sent on schedule

Drip
Retail & E-commerce
Dropshipping

Fulfillment method where retailer doesn't stock inventory

Dropship
Retail & E-commerce
Dwell Time

Time customer spends in store or on site

Dwell_Time
Retail & E-commerce
Earnings Before Interest Taxes Depreciation Amortization

Measure of operating performance

EBITDA
Retail & E-commerce
Economic Order Quantity

Optimal order quantity minimizing costs

EOQ
Retail & E-commerce
Electronic Data Interchange

Computer-to-computer exchange of business documents

EDI
Retail & E-commerce
Electronic Point of Sale

Computerized system for processing sales transactions

EPOS
Retail & E-commerce
Email Deliverability

Ability to successfully deliver emails

Deliverability
Retail & E-commerce
Email Open Rate

Percentage of recipients opening email

Open_Rate
Retail & E-commerce
Email Service Provider

Company providing email marketing services

ESP
Retail & E-commerce
Enterprise Resource Planning

Integrated software managing business processes

ERP
Retail & E-commerce
European Article Number

International barcode standard for product identification

EAN
Retail & E-commerce
Exit Rate

Percentage leaving from specific page

Exit_Rate
Retail & E-commerce
Express Checkout

Faster checkout using saved information

Express_Checkout
Retail & E-commerce
Faceted Navigation

Filtering system for narrowing search results

Faceted
Retail & E-commerce
Favorites List

Collection of preferred items

Favorites
Retail & E-commerce
Fear of Missing Out

Anxiety about missing opportunities

FOMO
Retail & E-commerce
Fit Finder

Tool recommending product size

Fit_Finder
Retail & E-commerce
Flash Sale

Limited-time promotional sale

Flash_Sale
Retail & E-commerce
Foot Traffic

Number of people entering store

Footfall
Retail & E-commerce
Fourth Party Logistics

Company managing entire supply chain

4PL
Retail & E-commerce
Free Trial

Limited-time access to product or service

Trial
Retail & E-commerce
Freemium Model

Basic version free with paid premium features

Freemium
Retail & E-commerce
Frequently Bought Together

Products commonly purchased together

Frequently_Bought
Retail & E-commerce
Fulfillment by Amazon

Amazon service storing and shipping seller products

FBA
Retail & E-commerce
Fulfillment by Merchant

Seller handles own storage and shipping

FBM
Retail & E-commerce
Gamification

Using game mechanics to engage customers

Gamification
Retail & E-commerce
Generic Brand

Unbranded products sold at lower prices

Generic
Retail & E-commerce
Global Trade Item Number

Unique identifier for trade items developed by GS1

GTIN
Showing 100 abbreviations (limited to 100 results)