Interactive rotating product view
360_ViewSecurity protocol for online card transactions
3DSComparing two versions to determine better performer
A_B_TestBank processing card payments for merchants
AcquirerMethod assigning costs based on activities
ABCAverage number of times user sees ad
FrequencyNumber of times ad is displayed
ImpressionsNumber of unique users seeing ad
ReachSecurity feature verifying billing address
AVSEarning commission by promoting products
AffiliateValue of recurring revenue normalized to one year
ARRSoftware intermediary allowing applications to communicate
APINumber of different product categories
BreadthNumber of choices within product category
DepthTechnology overlaying digital content on real world
ARSubscription renewing without manual action
Auto_RenewAverage amount spent per order
AOVRevenue from paying customers only
ARPPURevenue generated per user over period
ARPUAverage price at which product sells
ASPAverage value of each transaction
ATVOrder for unavailable product to be fulfilled later
BackorderMost popular or purchased items
BestsellerPercentage of visitors leaving without interaction
Bounce_RateExtent to which consumers recognize brand
Brand_AwarenessCommercial value derived from brand perception
Brand_EquityTrail showing user location on site
BreadcrumbsTransactions between businesses
B2BTransactions between business and individual consumers
B2CPayment option allowing deferred payment
BNPLPromotional offer for free or discounted item
BOGOPromotional offering free item with purchase
BOGOFPrompt encouraging user to take action
CTASecurity code on payment card
CVVUser leaving without completing purchase
Cart_AbandonmentTreating product categories as business units
CategoryReversal of credit card transaction
ChargebackSteps to complete purchase
CheckoutDiscounted sale to clear inventory
ClearanceRatio of clicks to impressions
CTRFinal sale of discontinued items
CloseoutAnalyzing behavior of customer groups over time
CohortTransactions where consumers sell to businesses
C2BTransactions between individual consumers
C2CMoving content panels
SliderPercentage of visitors who complete desired action
CRProcess of increasing conversion percentage
CROShared advertising costs between parties
Co_opCost to acquire one customer
CPAAmount paid for each click in advertising
CPCCost per user engagement with ad
CPECost to acquire app installation
CPICost to acquire qualified lead
CPLCost per thousand impressions
CPMCommission paid per completed sale
CPSCost per unique visitor acquisition
CPUVCost per video view
CPVDirect costs of producing goods sold
COGSUnloading and immediately loading for delivery
Cross_DockSuggesting complementary products
Cross_SellTotal cost of acquiring new customer
CACPercentage of customers who stop buying
ChurnMeasure of ease of customer experience
CESPredicted net profit from customer relationship
CLVTechnology for managing company interactions with customers
CRMMeasure of customer satisfaction with product or service
CSATDividing customers into groups with common characteristics
SegmentationInventory unlikely to sell
Dead_StockSystem for organizing and distributing digital media assets
DAMElectronic payment method storing card information
WalletBrand selling directly to consumers without intermediaries
D2CAutomated set of emails sent on schedule
DripFulfillment method where retailer doesn't stock inventory
DropshipTime customer spends in store or on site
Dwell_TimeMeasure of operating performance
EBITDAOptimal order quantity minimizing costs
EOQComputer-to-computer exchange of business documents
EDIComputerized system for processing sales transactions
EPOSAbility to successfully deliver emails
DeliverabilityPercentage of recipients opening email
Open_RateCompany providing email marketing services
ESPIntegrated software managing business processes
ERPInternational barcode standard for product identification
EANPercentage leaving from specific page
Exit_RateFaster checkout using saved information
Express_CheckoutFiltering system for narrowing search results
FacetedCollection of preferred items
FavoritesAnxiety about missing opportunities
FOMOTool recommending product size
Fit_FinderLimited-time promotional sale
Flash_SaleNumber of people entering store
FootfallCompany managing entire supply chain
4PLLimited-time access to product or service
TrialBasic version free with paid premium features
FreemiumProducts commonly purchased together
Frequently_BoughtAmazon service storing and shipping seller products
FBASeller handles own storage and shipping
FBMUsing game mechanics to engage customers
GamificationUnbranded products sold at lower prices
GenericUnique identifier for trade items developed by GS1
GTIN